VR/360 for Real Estate
Why we need VR
We know the difficulties of selling real estate: When I am looking for a property, I go on a long trek from site to site, only to find out – often at first glance – that most of them are not for me. Annoying and time consuming, especially when I live far away.
As a real estate agent, I also have a lot of effort to present houses to interested parties. After all, I do not know exactly what fits, ahead of time. In addition, I can hardly reach some of the potential buyers if they live far away, on another continent for example.
It would be ideal to avoid these geographical and temporal obstacles, if I could only look at houses without leaving my place at all. Well, this is now possible using a booming technology called virtual reality!
Real estate is one of the first industries benefitting from virtual reality – a good opportunity to stake your claim. Pioneers like Harrods Estate have been showing real estate in VR for some time now.
Up until recently, this required special sales rooms and expensive headsets. But thanks to smartphones and YouTube, we can assume that VR will soon become a part of everyday life.
Three main possibilities for VR in real estate:
This allows you to walk through all the rooms of a house and even the garden directly on your web browser. Information can be linked to all the details. Have a look at this excellent example, created by Dieter Lukas:
The same is also available as a 360 video. Particularly interesting: A 360 video, in which a person guides you through the property, just like a regular visit with an agent, giving a high-quality presentation. However, this kind of tour is available to hundreds of visitors at the same time. Have a look at this example:
Full VR – Architectual Visualisation
Even for properties which do not yet exist: computer-generated VR. Have a look at this phantastic visualisations by Fabrice Bourrelly (you could walk through this in VR!):
Many opportunities for real estate marketing. So why not take the first steps into marketing properties in VR, this year?