Reinhold Stritzelberger is one of the most famous and successful trainers and coaches for self-motivation in Germany. And open to audiovisual media, as his early involvement as a podcaster and his television appearances show. That’s why, at a joint meeting in podcaster circles, the idea was born to increase his own promotion by video marketing and to start with an infomercial.
We chose a different way, a straight infomercial, pure animation video, in which Reinhold acts as a comic character, with rocky music and tuned with typical „cinematic“ effects. Reinhold, with his own voice, accompanies a typical executive on his way to get a motivated team. He describes what he would discuss with such a manager in an initial discussion. The balance was to „teach“ some methods without revealing too much. This is what the interested viewer gets only directly from Reinhold, from his podcast or through his books.