Every year, business partners of IBM exhibit directly on the IBM stand. Business partners can benefit from the high visitor frequency at the IBM stand, whereas IBM can show a wide range of practical applications of its technologies through business partners. In order to present visitors, with all the diversity at CeBIT, what is particularly relevant to them, IBM also offers „Guided Tours“ on specific topics, or tailor-made to individual customers. It is therefore important to focus attention on individual business partners who will be co-exhibitors even before the start of CeBIT . To this end, in cooperation with V-max GmbH, we were able to produce short „teaser-videos“ for three business partners, appetizer animations, which show what a visitor can experience on the stand.
With videos in the field of technology the requirement is often to describe very complex topics briefly and almost a bit „drastic“. Since some of the videos should also be at CeBIT as a background, we decided for a very graphics-oriented, two-dimensional style, with reduced colors matching the respective CI. The designer teams used for the individual videos were different, in order to offer a unique look for different business partners.
The topics were demanding as usual, from modern virtualized storage systems, through industry 4.0 to cloud management. This requires an intensive research phase, because especially in the case of short videos, we must have understood the technical contexts for the concept in detail.
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